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Viral marketing…is it a thing? Viral content is a real phenomenon associated primarily with social media but should it be considered a specific segment of marketing? In my opinion, viral marketing isn’t actually a type of marketing but rather a byproduct of creating content that contains specific characteristics which drive viral sharing.
For someone outside of the surfing (and action sports) community it may seem like an easy formula…take a cool picture of a surfer on a wave in an exotic locale, add some clever copy based on nature or living outside the constraints of society, multiply, and you have a social media presence for a surf brand. (Read More)
As an independent contractor for (mostly) micro and small businesses, I focus primarily on social media, email, and content marketing initiatives. So it seemed a bit redundant to write about the current state of social media within...well, social media. Instead, I chose to focus on the tools I use for a client in the high-end appliance industry. I thought it would be a good exercise in detailing how social media use, and the content being shared, needs to be tailored to the type of product or service being promoted. (Read More)
