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For someone outside of the surfing (and action sports) community it may seem like an easy formula…take a cool picture of a surfer on a wave in an exotic locale, add some clever copy based on nature or living outside the constraints of society, multiply, and you have a social media presence for a surf brand. (Read More)
I was fortunate to find a marketing manager position shortly after earning my bachelor’s degree in 2015. I had unexpectedly fallen in love with social media during my studies once I realized that a large part of it was creating creative content. I say unexpectedly because I was not much of a social media user in my personal life. It was not until a friend of mine asked me to help promote his company on Facebook and Twitter that I truly understood the breadth of social media’s influence. (Read More)
