For someone outside of the surfing (and action sports) community it may seem like an easy formula…take a cool picture of a surfer on a wave in an exotic locale, add some clever copy based on nature or living outside the constraints of society, multiply, and you have a social media presence for a surf brand. (Read More)
One of the required readings for my graduate course in social media and the inspiration behind this blog post is the book Groundswell: winning in a world transformed by social technologies. The book is a comprehensive look into how technology has revolutionized the business world. I would suggest reading it for a more detailed explanation of some of the best practices I’m sharing here. Though it touches on areas outside of social media the book explains how social technologies of all types are the primary force behind the groundswell.
This week I want to focus on a mobile app that I use on a regular basis to create engaging videos from still photos. Video is definitely at the forefront of engagement when it comes to social media posts, but sometimes you need the ability to turn your still photos into something more than a simple (and boring) slideshow...(Read More)
As an independent contractor for (mostly) micro and small businesses, I focus primarily on social media, email, and content marketing initiatives. So it seemed a bit redundant to write about the current state of social media within...well, social media. Instead, I chose to focus on the tools I use for a client in the high-end appliance industry. I thought it would be a good exercise in detailing how social media use, and the content being shared, needs to be tailored to the type of product or service being promoted. (Read More)
