It’s not necessary for the whole world to know who you are to be highly successful. You only need the right people to know who you are.
For example, if you’re a real estate broker, you want the people in your area to know who you are. If you own a company that provides web links, you want all of the SEO business owners to know your name.
With online marketing, there’s a debate among experts over which strategy is best to grow your business.
Would SEO or social media marketing be the better option?
Often, businesses will hire an SEO expert or agency to increase their visibility in search engines without even thinking about social media and the traffic that it can bring to their business.
Viral marketing…is it a thing? Viral content is a real phenomenon associated primarily with social media but should it be considered a specific segment of marketing? In my opinion, viral marketing isn’t actually a type of marketing but rather a byproduct of creating content that contains specific characteristics which drive viral sharing.
Luxury Appliance Brands Go Social I want to start by saying that I don’t think any brand, regardless of industry, can afford to ignore social media. Again, I am going to focus on the home appliance industry to demonstrate the risks associated with taking luxury appliance brands social. What exactly makes a "luxury" appliance brand?
